A brand new app promising to be the ‘ultimate guide to Plymouth’s art and culture’ launches today (January 30, 2015).

Cultural organisations in Plymouth are celebrating as the free Artory app is unveiled – helping to boost the city’s arts organisations and inform their visitors. This city-wide collaborative initiative is the culmination of months of joint work by the organisations involved to inform visitors about culture in Plymouth.

The innovative app allows users to earn Art Miles® by visiting venues and leaving feedback. These can be exchanged in participating cultural venues all over the city for drinks, discounts and VIP events.

Importantly, the real-time data analytics provided by user feedback through the Artory system, gives the venues vital information about their audiences that can inform and secure investment for future projects and events.

The software behind Artory is open-source, meaning that once it has been piloted in Plymouth it will be available for use by other cities to promote their cultural activity. There has already been interest from other cities that are keen to see how it works.

This city-wide initiative has been produced by i-DAT and Plymouth Arts Centre with a number of collaborative partners: Theatre Royal Plymouth, Barbican Theatre, Plymouth City Museum and Gallery, The Gallery at Plymouth College of Art, Peninsula Arts Plymouth University, KARST, Ocean Studios, Take a Part, Plymouth Dance and Plymouth Culture.

The Artory app is designed and developed by Elixel with i-DAT.

Artory is funded by Plymouth Arts Centre, i-DAT with Plymouth University, Elixel, Destination Plymouth, Plymouth City Council and Plymouth Culture.

Arts and culture organisations interested in being involved in Artory can contact Birgitte Aga at i-DAT via This email address is being protected from spambots. You need JavaScript enabled to view it..

The app can be downloaded from www.artory.co.uk or via the App Store or Google Play.