Culture needs a ‘5-a-day’ campaign, MPs hear

Oct 23, 2018

A committee investigating the positive impact of culture and sport on mental and physical health heard that a lack of funding and the absence of a joined-up strategy prevent initiatives becoming more widely available, writes Christy Romer in ArtsProfessional.

The Government should launch a campaign highlighting the arts’ impact on health that becomes as widely known as advice on taking exercise and eating fruit and vegetables, MPs have heard.

Speaking to ArtsProfessional, Dr Daisy Fancourt of University College London said:

“We know about ‘get your 30 minutes of exercise’ and ‘get your five-a-day fruit and veg’, but at the moment there is no equivalent for arts and culture… That is a huge shame, because I do not think people recognise that these activities are inherently good for their health. We have a need for some really strong public health messaging campaigns that will raise public awareness about arts and health.”

Read the full article here.

At a time where the arts and creativity seem absent from the national curriculum, RIO works on behalf of Arts Council England in the South West to connect organisations all across the region, supporting them to deliver excellent cultural education for children and young people. Interested in hearing more? Get in touch with us here or subscribe to our Cultural Education Newsletter to learn more about our work and opportunities in the region, as well as new insights, learning and opinion from sector leaders and innovators.